The house’s limited-edition photobook for Spring Summer 2020 sees Japanese photographer Fumiko Imano transform Isamu Noguchi’s Peace Garden in the grounds of Paris’s Maison de l’UNESCO into a Kabuki theatre stage, where she and Kaia Gerber model the womenswear collection and our new Balloon bag, a round structured design that starred in the runway show.
Distinguished by its ceremonial features, stone sculptures and bamboo, plum and magnolia trees lining streams and lily-ponds in Zen-arrangements, Japanese-American sculptor Isamu Noguchi designed his Peace Garden in the late 1950s to engender a feeling of meditative calm, far removed from the world’s distractions.
Drawing on this spirit of escapism, Fumiko’s reimagining of Kabuki, which has a heritage of day-long programs and elaborate costumes, places Kaia Gerber centre stage as the naif wearing a hairstyle reminiscent of the era Noguchi’s garden was built. Fumiko and her twin play the antagonists in the role of aragoto villains.
Art directed and designed by M/M (Paris), Publication #30 is issued in a limited edition run of 1200 hand-numbered copies or digital download through iTunes.
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